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GTM Context Layer

AI agents are only as good as the context you give them

Outvid fuses your team's pitch, your CRM, your inbox, your calendar and your call notes into one organizational memory — so every video, email and reply is reasoned, not templated.

Why a context layer

Generic AI doesn't close. Contextual AI does.

Salesforce's own research has shown that generic LLM agents succeed only around 35% of the time on multi-turn enterprise tasks. The missing ingredient isn't a smarter model — it's your organizational context.

Rented LLMs are commoditized. Your organizational memory isn't. Outvid's Context Layer is the infrastructure that turns your scattered first-party data into the reasoning surface every send is built on.

~35%

Generic AI baseline

Salesforce: success rate of generic LLM agents on multi-turn enterprise tasks without context.

100%

First-party owned

Every source in your Context Layer is data you already own — not third-party resold lists.

4

Sources fused

Team pitch, CRM, inbox + calendar, and call notes — unified into one reasoning surface.

Per-send

Resolved live

Context is resolved per prospect at send time, not pre-baked into a static template.

Four sources, one memory

The owned data your AI should already know

Outvid pulls from four first-party sources you already own. They get fused per prospect at send time — feeding the script, the email, and any live conversation that follows.

Your team's pitch, captured once

Team Context

Eight categories x three free-text fields capture how your team actually sells: value prop, ICP, objections, proof, pricing, comparisons, FAQs and tone. Every script reflects them.

  • Value proposition and core message
  • Ideal customer profile and segments
  • Objection handlers and proof points
  • Pricing framing and comparison stance
  • Tone of voice and brand guardrails

Every prior touch with the account

CRM history

Outvid syncs natively with HubSpot and Salesforce. Prior threads, deal stage, notes, owner history and account context all become part of the per-prospect reasoning surface.

  • Open and closed deal history with the account
  • Owner notes and pipeline stage signals
  • Past contact-level engagement and replies
  • Account-level context across teammates

Conversations and meetings already had

Inbox + calendar

Connect Google Workspace and Outvid pulls Gmail metadata and meeting history into the layer — so the agent knows whether you've already met, what was discussed, and what comes next.

  • Prior email threads with the prospect or account
  • Calendar history and upcoming meetings
  • Internal forwards, intros and warm signals
  • Reply cadence and recent activity windows

Meeting transcripts and key moments

Call notes

Connect Granola, Fathom, Fireflies or Gong and Outvid ingests transcripts and key moments. The next video, email or reply can reference what was actually said in the last call.

  • Discovery call summaries and pain themes
  • Stated objections and competitive mentions
  • Champion quotes and decision-criteria notes
  • Action items and stalled-deal signals
Per-prospect fusion

One reasoning surface, resolved per prospect

On every send, Outvid resolves your Team Context + your owned context (CRM, Gmail, calendar, call notes) + the prospect's research dossier into a single per-prospect context object. Every script, email, voice note and live conversation is written off that surface — not off a template.

  • Resolved at send time — not baked into a static template
  • Combines Team Context + Owned Context + Prospect Research
  • Drives scripts, emails, voice notes and live conversations alike
  • Reviewable per prospect — see exactly what shaped each output
See how research feeds the layer

Per-prospect context object — example

From your Team Context

Lead with the AI Ops angle for VPs of RevOps; position pricing as predictable, not per-seat.

From your CRM

Northbound has been in our CRM for 90 days; previous AE conversation stalled on integration depth.

From your calendar

Marcus and our solutions engineer met two weeks ago; meeting summary captured by Fireflies.

From a call note

Marcus told the SE: 'Our biggest blocker is reporting cadence after Series B headcount growth.'

From Prospect Research

Northbound shipped an AI workflow product two weeks ago and is hiring two AI Ops roles.

What the layer powers

Every output, reasoned over the same memory

The Context Layer isn't a settings page — it's the substrate every AI surface in Outvid runs on. Connect it once and every output gets smarter.

Per-prospect scripts

Every video script reasons over the layer — opening hook, pain framing, value prop and CTA all reflect what the system actually knows about the prospect.

Personalized email + voice

Emails and voice notes share the same reasoning surface as the videos. No mismatch between channels, no re-templating per channel.

Live avatar conversations

When a prospect clicks into a live face-to-face conversation, your on-camera persona answers from the same context — including what was said in the last call.

Scope

Workspace-only

Your Context Layer lives inside your workspace. Nothing is sold, resold, or shared across customers.

Assembly

On-demand

Owned context is assembled per prospect at send time — not background-scraped or pre-cached.

Reversibility

Revocable per source

Disconnect any integration in one click. The layer rebuilds from whichever sources you keep connected.

Auditability

Reviewable per send

Every assembled context object is reviewable before a video renders. See exactly what shaped each output.

Privacy & control

Your data stays in your workspace

Owned context is per-prospect and on-demand — Outvid only assembles it when there's a prospect in front of it. Nothing is sold, resold, or shared across customers. Every integration is revocable, and every assembled context object is reviewable before a single video renders.

  • First-party data only — no third-party reseller lists pulled into the layer
  • Per-integration consent and revocation, not all-or-nothing access
  • Every assembled context surface is auditable in the campaign timeline
  • Workspace-scoped: nothing crosses tenant boundaries

Connect your Context Layer in minutes

Link your CRM, Gmail, calendar and call tools, fill in your team's pitch, and watch every script, email and reply get sharper.

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